About HKY IQ
ENGINEERED FOR YOUR GAME
HKY IQ builds custom hockey sticks and skate wraps that perform as hard as you do. Data-driven design, pro-factory quality, direct to your door. No retail markup. No compromises.
3
Stick Builds
100%
Custom
$99
Member Pricing /yr
How We're Different
Hockey gear has been overpriced and under-customized for too long. We're changing that.
Custom Builds, Not SKUs
Every stick from our Lab is built to your exact game — flex, curve, length, grip, and graphics. No warehouse full of pre-made sticks hoping your size is in stock. We build what you order.
Pro-Factory Quality
Same carbon fiber, same resin systems, same construction methods as the sticks in the NHL. We skip the retail chain and the brand tax. You get pro-level equipment at a fraction of the cost.
Intelligence-First
HKY IQ isn't just a stick company — it's a platform. Your player profile drives every recommendation, every product, every experience. Tell us once, and we remember everything.
The Origin
Built By A Player
HKY IQ started with a simple question: why does a custom hockey stick cost more than a custom suit? The technology exists. The manufacturing exists. The only thing standing between players and custom gear was a broken supply chain built on retail markup and brand mythology.
So we went direct. We partnered with professional factories, built a platform that lets players design their own gear, and cut out everything between the factory and your bag. The result: pro-quality custom gear at prices that make the old model look ridiculous.
Build Your StickThe Platform
Your Game. Remembered.
Every player who comes through HKY IQ builds a profile. Four questions tell us how you play. From there, we recommend builds, pre-fill your specs, and personalize every touchpoint — from the configurator to your next email.
Your profile doesn't just live on one product. It follows you across everything we build — sticks, wraps, and whatever comes next. The more you use it, the smarter it gets. That's the intelligence rule: every feature leverages your profile, and every interaction enriches it.
Discover Your Archetype“These sticks are as good or better than anything I've ever used.”
Derek Stepan
13 NHL Seasons · Competitor
Ready to See What We Build?
Custom sticks, custom wraps, and a platform that learns your game. Start with the interview or jump straight into the configurator.