Engineered for Your Game
HKY IQ builds custom hockey sticks and skate wraps that perform as hard as you do. Direct-to-player. No compromises.
Data-Driven. Player-First.
Hockey gear has been overpriced and under-customized for too long. We combine data from 147 player-input data points with advanced manufacturing so every athlete — from youth to pro — plays with gear built for their game.
Custom Builds
Every stick is built to your exact specs — flex, curve, length, grip, and graphics. No two sticks are the same because no two players are the same.
Premium Materials
We use the same carbon fiber layups and resin systems as the big brands. The difference is we skip the retail markup and pass the savings to you.
Direct To You
No retail stores, no distributors, no middlemen. We build your stick and ship it straight to your door. That’s how we keep prices fair.
Three Sticks. Every Player.
Each family is engineered for a different style of play. Pick the kick point that matches your shot, then customize everything else.
SAVANT
The Complete Player
Mid kick point for the player who does everything. Loads energy through the middle of the shaft for powerful wrist and snap shots without sacrificing puck feel.
IMPULSE
Quick Release
Low kick point designed for rapid-fire releases. The lower flex zone lets you get shots off faster from tight spaces — built for forwards who live in the slot.
The Full Lineup
Sticks are just the start. Explore everything we build.