Gear That Knows Your Game
Your Card.
Your Game.
Answer four questions and we build your player card — your archetype, your specs, your team. From there, every stick, wrap, and mini already knows your game.
Four Questions. Your Whole Game.
No jargon. No guesswork. Tell us how you play once — we remember it everywhere.
Answer Four Questions
Play style, look, feel, intensity. Thirty seconds — no hockey résumé required.
Get Your Card
Your archetype, your recommended build, your specs — on a card that's yours to keep, share, and scan.
Build Anything
Sticks, skate wraps, mini sticks. Every Lab opens already dialed to your card.
It Remembers You
Come back and your game's already loaded. The more you use it, the sharper it gets.
Start Here
Three ways in. All powered by your card.
Your Player Card
Your hockey identity, engineered. Archetype, specs, team, and build on one card — shareable, scannable, saved for every visit.
Build Your Card →The Labs
Design your stick, skate wrap, or mini in 3D. Every Lab starts from your card — colors, build, and specs already loaded.
Open The Labs →Team Orders
One roster, one link, one order. Pull team colors automatically, set bulk pricing, and outfit the whole bench — without the email chain.
Start a Team Order →Find Your Build
Three builds, all pro-factory quality. Not sure which? Your card recommends one — or pick by feel.
Featherweight
EDGE
The quickest release in the game. Precision-engineered from aerospace-grade carbon — impossibly light and next-level pop. Built for snipers and playmakers. 325g.
View Edge Specs → →
The All-Around
DIALED
Balanced flex, versatile layup. The stick most players choose — because most players play more than one way. 375g.
View Dialed Specs → →
Built to Last
IRONSIDE
The stick that survives. Reinforced construction for players who play hard, hit hard, and need equipment that keeps up. 425g.
View Ironside Specs → →The Labs
Three ways to make it yours. All powered by your card.
Build Your Stick
Your build, your flex, your curve, your wordmark — designed in 3D and dialed to your spec.
Open Stick Lab →
Wrap Your Skates
Premium vinyl that takes the cold, the cuts, and the competition. Your colors, your design, your identity.
Open Wrap Lab →Make a Mini
Your big stick, shrunk down. Same card, same colors — built for signatures, shelves, and first-stick moments.
Open Mini Lab →For Coaches & Team Managers
Outfit the Whole Bench
Coordinating team gear shouldn't cost you a week of emails. Spin up a team store, pull your registry colors and logo automatically, and let every player order their own — with bulk pricing that kicks in as the roster fills.
Auto team colors & logo
Pull your registry colors and logo automatically — no asset hunting.
Per-player customization
Every player names and numbers their own gear.
Bulk pricing at 6+
Discounts kick in automatically as the roster fills.
One coordinator dashboard
Track who's ordered and manage the whole order in one place.
Player Intelligence
Tell Us Once. We Remember Everything.
Your card follows you across everything we build. Specs, archetype, team, preferences — loaded the second you come back. Every visit, every Lab, getting sharper.
One profile. Every product. The more you play, the more dialed it gets.
Build Your CardHKY IQ Plus — $99/yr
Members save 33% on every stick. No design fees, ever.
What Players Are Saying
“These sticks are as good or better than anything I've ever used.”
Derek Stepan
13 NHL Seasons · Competitor
“If they can work for me I promise they can work for anyone!”
Mike Commodore
Stanley Cup Champion · Enforcer
“The feel is unreal. Best value in hockey, period.”
Jake M.
AAA / Junior Player · Competitor
3
Stick Builds
100%
Custom
45-DAY
No Argument Warranty
FREE
Customization
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New builds, drops, and member-only deals. No spam — just hockey.
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